How affordable SEO services can help with your content strategy

In times when brands are contending to capture the attention of the masses, search engine optimization services have become the correct answer.

The youth of this century have parted ways with the traditional methods and favor online means. But, even in the digital terrain, they prefer brands with authenticity and genuineness. They are pulling out of all the toxic digital media. Hence, brands have to rethink their strategies.

One answer can’t solve all the questions in the digital domain. Still, implementing an SEO marketing strategy can help with content optimization, which results in better visibility, traffic, and engagement.

As advocators & brand marketers, our primal instinct is to rank the content high in the search results. And this approach provides — the genuineness and authenticity that consumers seek. Here is how to achieve it:

Title/ Headline optimization

Titles/headings help the crawlers to get the gist of the content.

They skim through your whole blog to get an overview of the subheadings and what it covers.

So, employing the targeted keywords in the heading and the subheading gives you a higher chance of ranking.

Nevertheless, there are some things to bear in mind. A crisp but on-point title holds on the charm to appease Google and, eventually, the readers.

Second, use the numbers in the title, like “5 reasons why exercise is important”. Also, don’t forget to add long-tail keywords in the title like, “Seo company in Faridabad.” This way, both Google and the readers would know exactly how many points you cover, and it’ll gradually increase your reach. According to statistics, headlines with stats and figures get 36% more clicks since they are more credible and believable to the reader who seeks hard facts.

Content body optimization

Now that you have created the perfect attention-grabbing title, it’s time to pay some heed to the hook or the introduction and hop onto the complete content body.

While creating your content, don’t shy away from linking internally or creating hyperlinks. This leads the readers from one of your blog posts to another resulting in a higher engagement rate for the website.

Start adding external links to your content. Reputable links to influential websites help the readers, and Google know your thought leadership. Compelling websites and statistics help in building authority and trust among customers.

People like to read, and if the content is knowledgeable, they would gladly read longer posts. Focusing on longer posts of about 2000 to 2500 words would be a good move on your part.

But, be aware to use short sentences; bite-sized information is the key to engaging the reader and making them stay longer. Believe in creating smaller paragraphs to make the content more appealing.

Refined meta descriptions

Not adding meta descriptions to your blog posts, articles, or website content only prevents your content from getting the maximum exposure.

Keywords, featured snippets, and headings aren’t the only ones Google crawls on. This process includes one major element: the meta descriptions, on which Google crawls to get information about the article.

Meta descriptions are one to two-sentence descriptions that you find under the titles of search results. They are like free advertisements, and if utilized properly, they generate effective results. There are a few things to be conscious of while writing the meta description, like keeping it compelling and precise (the lesser, the better) and using one or two keywords.

Creating content for featured snippets

Featured snippets are the direct answers to the search queries. It’s that content that ranks on the top when you search for something.

As they are pulled out from longer content, any content to get a featured snippet on Google should answer the question in the most precise and compelling way possible. The answer should be written to the point and thoroughly. If the keyword you target requires a definition, use at most 58 words.

If the search term in Google is “How to select the right designer for a retail store,” then you can use “select the right designer for a retail store” as your H1 or H2 tag. Also, create the content in bullet points or steps using verbs like “click” and “select” to get those brownie points.

Visual content

When readers or consumers visit your website, they see more than just the written content or the text. They are also looking at the visual content.

That’s why adding attractive and appealing images and videos becomes important.

Plus, it would be better to create responsive designs as all the consumers don’t look at the content through just one device. A person carries numerous devices, and optimizing the visual content would ensure positive visibility and engagement.

Adding the alt text to the images or videos featured in the content helps to gain reach. Alt texts explain what’s going on in the picture and give search engines the ability to crawl and index, which would eventually rank the content too. It is also the feature of accessibility that you add to it.

Write for the humans

Around 44% of Gen Z believe that the expectation for perfection is too much. Meaning they don’t want perfection, sugarcoating of reality, or filters. They want to feed on authenticity.

With all the competition, guidelines, and algorithms, it’s easily forgotten that the content is not just for Google. Instead, they are the answers to the questions people, real breathing and living people, are searching for.

That’s why keeping the content relatable, human-friendly, and conversational is important. Because only then will your website captivate the users and make them stay on the website.

HEINZ, a Ketchup brand, collaborated with thredUP, a clothing brand, and launched its Vintage drip collection consisting of 157 second-hand unique items with ketchup stains — which became a bold sustainable statement. And the income generated was also donated to the Rise Against Hunger movement.

This is a perfect example of blending in the people’s sentiments and popularising their idea of sustainability. These are the kinds of things almost everyone can relate to. And it works both ways for the brand and the users.

Final thoughts

These are some of the content optimization techniques. Some are new, while others are the ones we know but usually need to remember to use. But don’t worry, that’s what this article is for — to remind you and let your brand or website optimize most of your content. Hopefully, these pointers will help your website rank higher in the search results. Just know we are sincerely rooting for you!